Outsoul is facing a problem with high bounce rate on the landing page and they are also seeking to add a direct booking component to their existing mobile web.
I spent 2.5 weeks working with 2 designers. My focus was on research, UI Design and content strategy.
Interface Design in SketchApp; User Interview; Business Analysis; Research planning; Journey Mapping; User personas; Usability testing.
We conducted a usability test on Outsoul's website, we found that:
We identified some competitors / comparable businesses and performed an analysis. The three key elements we looked at were:
Others' "cool stories" always motivate people to go on an adventure. So we grouped the trips based on story themes to inspire users.
Not interested in trips that are not challenging? No problem! Users can easily narrow down their search results to only trips that are for hardcore outdoor adventurers.
Based on the deciding factors of booking a trip, we prioritized information on the trip tiles to help users to find their their favorite trips in the most efficient way possible.
As of writing this, Outsoul was still working on building the backend functions that would allow users to book guided trips on Outsoul directly. While handing off the deliverables to Outsoul, we also recommended a few next steps to them, that included: